Women are judicious consumers and make or influence over 80% of household consumer decisions. Yet, as those involved in the training and coaching sector will testify, when it comes to personal development and creating a career strategy, price becomes a significant barrier for women. For many there is a heavy reliance on “unconscious competence” as a career development tool, rather than strategic long term planning and personal investment.
In an era when we are all urged to become our own Chief Marketing Officers or the CEO of a Brand Called You failing to assume responsibility for our own careers with reliance on companies to provide and finance training opportunities is short sighted.
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