{"id":220362,"date":"2025-08-11T10:00:00","date_gmt":"2025-08-11T08:00:00","guid":{"rendered":"https:\/\/womeninadria.com\/kako-da-vas-ai-primijeti-kresimir-corluka-wia-clanicama-otkrio-tajnu-seo-a-u-eri-llm-ova\/"},"modified":"2025-08-11T10:00:00","modified_gmt":"2025-08-11T08:00:00","slug":"kako-da-vas-ai-primijeti-kresimir-corluka-wia-clanicama-otkrio-tajnu-seo-a-u-eri-llm-ova","status":"publish","type":"post","link":"https:\/\/womeninadria.com\/bs\/kako-da-vas-ai-primijeti-kresimir-corluka-wia-clanicama-otkrio-tajnu-seo-a-u-eri-llm-ova\/","title":{"rendered":"Kako da vas AI primijeti? Kre\u0161imir \u0106orluka WiA \u010dlanicama otkrio tajnu SEO-a u eri LLM-ova"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Veliki jezi\u010dni modeli (LLM), poput ChatGPT-a, Perplexityja ili Googleovog Gemini AI-ja, nisu vi\u0161e samo tehni\u010dka zabava za znati\u017eeljnike \u2013 postaju stvarna prijetnja (i prilika) za klasi\u010dan SEO. No kako zapravo do\u0107i do toga da vas AI \u201eprimijeti\u201d?\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kre\u0161imir \u0106orluka<\/strong>, suosniva\u010d agencije&nbsp;<strong>Canonical SEO<\/strong>&nbsp;i organizator&nbsp;<strong>Croatia SEO Summita<\/strong>, svojim je predavanjem za \u010dlanice poslovne mre\u017ee Women in Adria razjasnio \u0161to se zapravo doga\u0111a u pozadini generativnog pretra\u017eivanja i&nbsp;<strong>kako brendovi mogu ostati relevantni u toj novoj stvarnosti.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cNe morate biti Apple. Dovoljno je da ste kralj \u0161liceva \u2013 u svojoj ni\u0161i.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To je poruka koju Kre\u0161imir upu\u0107uje svima koji poku\u0161avaju izboriti&nbsp;<strong>vidljivost online<\/strong>. U novoj eri pretrage,&nbsp;<strong>vi\u0161e nije dovoljno imati blog s op\u0107im savjetima<\/strong>. Najve\u0107u vrijednost za LLM-ove predstavljaju&nbsp;<strong>brendirani entiteti,<\/strong>&nbsp;<strong>ni\u0161ni sadr\u017eaj<\/strong>&nbsp;i organska prisutnost na relevantnim kanalima.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Kako da vas AI &quot;primijeti&quot;? #shorts #ai\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/A5FplSkqBwo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">AI Overview voli \u2013 va\u0161 brend&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kako isti\u010de \u0106orluka,&nbsp;<strong>najve\u0107i faktor za pojavljivanje u AI odgovorima (tzv. AI overviewima) je branded web mention&nbsp;<\/strong>\u2013 \u0161to vi\u0161e ljudi vas spominje, to bolje.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cTo uklju\u010duje sve \u2013 forume, Reddit, dru\u0161tvene mre\u017ee, pa \u010dak i YouTube komentare. AI prepoznaje i vrednuje organske spomene.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SEO vi\u0161e nije stvar samo linkova i klju\u010dnih rije\u010di&nbsp;<\/strong>\u2013 va\u017eno je povezivanje brenda s konkretnim temama. Ako se bavite zaru\u010dni\u010dkim prstenjem, AI vas ne\u0107e \u201evidjeti\u201d ako ste raspr\u0161eni na teme koje nisu direktno povezane s vjen\u010danjima, zaru\u010dni\u010dkim obi\u010dajima ili vrstama dragog kamenja.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">LLM-ovi mijenjaju prirodu pretrage \u2013 ali baza ostaje ista<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Unato\u010d velikim promjenama, \u0106orluka tvrdi da se&nbsp;<strong>osnove SEO-a nisu promijenile<\/strong>:&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cCijela ta pri\u010da oko optimizacije za LLM-ove \u2013 to vam je i dalje SEO. Samo s novim kanalom.&nbsp;<strong>Nema potrebe za panikom ni za bacanjem tisu\u0107a eura na nove trikove<\/strong>.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Najva\u017enije ostaje: dobar sadr\u017eaj, tehni\u010dka optimizacija i jasno brendiranje.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Konverzija s LLM-ova \u2013 najkvalitetniji leadovi&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Posebno je zanimljiv zaklju\u010dak da \u0107e<strong>&nbsp;promet s LLM-ova, iako manji u brojkama, biti najvredniji promet koji biznis mo\u017ee dobiti<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cKorisnik koji do\u0111e preko ChatGPT-a ve\u0107 je pro\u0161ao cijeli \u2018buyer journey\u2019. Postavljao je pitanja, dobio odgovore, usporedio opcije. Kad klikne na va\u0161 link, on je spreman kupiti.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zato se isplati raditi&nbsp;<strong>sadr\u017eaj koji odgovara na konkretna, kompleksna pitanja korisnika<\/strong>&nbsp;\u2013 ne generi\u010dki tekst, ve\u0107 duboko istra\u017een sadr\u017eaj s citatima, statistikama i konkretnim primjerima.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"ChatGPT zna vi\u0161e o vama nego \u0161to mislite! #shorts #ai\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/hLmLHF3gbNQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Zaklju\u010dak: ne \u017eurite, ali krenite&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Na kraju predavanja, Kre\u0161imir je jasno poru\u010dio \u2013 nije potrebno pani\u010dno ulagati u AI optimizaciju, ali jest va\u017eno po\u010deti se pripremati.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<strong>LLM-ovi danas \u010dine tek jedan posto ukupnog web prometa. Ali do 2030., to \u0107e biti 50 posto.&nbsp;<\/strong>Krenite sad, bez panike, korak po korak.\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ako va\u0161 brend jasno komunicira \u0161to nudi, povezan je s relevantnim pojmovima i prisutan je na pravim mjestima \u2013 AI \u0107e vas primijetiti. A kada vas primijeti \u2013 konverzije \u0107e do\u0107i same.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Cijelo izlaganje je dostupno WiA \u010dlanicama.&nbsp;<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Foto: Canonical SEO\/Pixabay\/Canva<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Veliki jezi\u010dni modeli (LLM), poput ChatGPT-a, Perplexityja ili Googleovog Gemini AI-ja, nisu vi\u0161e samo tehni\u010dka zabava za znati\u017eeljnike \u2013 postaju stvarna prijetnja (i prilika) za klasi\u010dan SEO. No kako zapravo do\u0107i do toga da vas AI \u201eprimijeti\u201d?\u00a0 Kre\u0161imir \u0106orluka, suosniva\u010d agencije&nbsp;Canonical SEO&nbsp;i organizator&nbsp;Croatia SEO Summita, svojim je predavanjem za \u010dlanice poslovne mre\u017ee Women in Adria [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":220363,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6018,6025,6034],"tags":[1629],"class_list":["post-220362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-biznis","category-coach","category-marketing-i-prodaja","tag-featured"],"acf":[],"_links":{"self":[{"href":"https:\/\/womeninadria.com\/bs\/wp-json\/wp\/v2\/posts\/220362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/womeninadria.com\/bs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/womeninadria.com\/bs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/womeninadria.com\/bs\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/womeninadria.com\/bs\/wp-json\/wp\/v2\/comments?post=220362"}],"version-history":[{"count":0,"href":"https:\/\/womeninadria.com\/bs\/wp-json\/wp\/v2\/posts\/220362\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/womeninadria.com\/bs\/wp-json\/wp\/v2\/media\/220363"}],"wp:attachment":[{"href":"https:\/\/womeninadria.com\/bs\/wp-json\/wp\/v2\/media?parent=220362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/womeninadria.com\/bs\/wp-json\/wp\/v2\/categories?post=220362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/womeninadria.com\/bs\/wp-json\/wp\/v2\/tags?post=220362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}