{"id":219442,"date":"2024-09-17T10:00:00","date_gmt":"2024-09-17T08:00:00","guid":{"rendered":"https:\/\/womeninadria.com\/libresse-kampanja\/"},"modified":"2024-09-17T10:00:00","modified_gmt":"2024-09-17T08:00:00","slug":"libresse-kampanja","status":"publish","type":"post","link":"https:\/\/womeninadria.com\/bs\/libresse-kampanja\/","title":{"rendered":"VIDEO: Ova genijalna kampanja skrenula je pa\u017enju na pitanja koja \u010duju samo \u017eene"},"content":{"rendered":"\n<p class=\"has-drop-cap wp-block-paragraph\">Preko milion organskih pregleda videa brenda <strong>Libresse <\/strong>za dva dana otkriva nam da postoji tema koja nije dovoljno obra\u0111ena, a ti\u010de se polo\u017eaja \u017eene u na\u0161em dru\u0161tvu. U saradnji sa agencijom <strong>Ovation<\/strong>, ovaj brend je otvorio pitanje <strong>pritiska na \u017eene kroz o\u010dekivanja koja se name\u0107u isklju\u010divo njima<\/strong>, pi\u0161e <a href=\"https:\/\/marketingmreza.rs\/libresse-kampanja-otkrila-koja-su-to-sve-pitanja-koja-samo-zene-cuju\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing mre\u017ea<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pitanja su se ovaj put postavila mu\u0161karcima<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201e\u0160to si jo\u0161 uvijek singl\u201c, \u201eKad \u0107e djeca\u201c, \u201eTko ti \u010duva djecu dok radi\u0161\u201c, pitanja su sa kojima se gotovo isklju\u010divo suo\u010davaju \u017eene, ali <strong>ovaj put postavljena su \u2013 mu\u0161karcima<\/strong>. U kampanji u\u010destvuju sportisti <strong>Mihail Duda\u0161 i \u010caba Sila\u0111i<\/strong>, glumac <strong>Dejan \u0106irjakovi\u0107<\/strong>, digitalni kreatori <strong>Veselin Zveki\u0107 i Aleksa Simi\u0107<\/strong>, kao i niz javnosti drugih mu\u0161karaca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vanja Bahilj, senior kopirajterka ove agencije obja\u0161njava za\u0161to ba\u0161 ova tema: \u201ePostoji razlika u pitanjima koje <strong>okolina slobodno postavlja \u017eenama<\/strong>, ne razmi\u0161ljaju\u0107i o tome da li su previ\u0161e intimna, previ\u0161e direktna, previ\u0161e slobodna. Ta pitanja se nekada ti\u010du biologije, ali je zapravo dru\u0161tveni kontekst presudan za to \u0161to ih \u010duju samo \u017eene. \u010cak i kada su neka od njih postavljena u najboljoj nameri, uznemiruju\u0107a su i intruzivna. I zato smo hteli da skrenemo pa\u017enju na taj vid nevidljive, ali ipak opipljive diskriminacije\u201c.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong><em>Pro\u010ditajte vi\u0161e: <a href=\"https:\/\/www.womeninadria.ba\/kampanja-zastitimo-zene\/\" target=\"_blank\" rel=\"noreferrer noopener\">Poznata \u0107evabd\u017einica skrenula pa\u017enju sa za\u0161tite \u0107evapa: \u2018a \u017eene?\u2019<\/a><\/em><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Publika se prepoznala<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Va\u017enije od samih pregleda, za ovu agenciju su stotine komentara \u017eena koje dijele pitanja sa kojima su se one suo\u010dile u svom domu, na svom poslu i u svom okru\u017eenju i to je postalo jasno ve\u0107 u tizer videu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sve ovo je pokazatelj da je ovaj fenomen stajao <strong>zakopan i neobra\u0111en<\/strong>, a tako je bilo potrebno da se otvori. Libresse je u tome uspeo.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Postoje pitanja koja samo \u017eene \u010duju\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/1mpvVXeHl6g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Foto: Instagram screenshot @libresse.srbija<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Preko milion organskih pregleda videa brenda Libresse za dva dana otkriva nam da postoji tema koja nije dovoljno obra\u0111ena, a ti\u010de se polo\u017eaja \u017eene u na\u0161em dru\u0161tvu. U saradnji sa agencijom Ovation, ovaj brend je otvorio pitanje pritiska na \u017eene kroz o\u010dekivanja koja se name\u0107u isklju\u010divo njima, pi\u0161e Marketing mre\u017ea. Pitanja su se ovaj put [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":219443,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6018,6034],"tags":[2965],"class_list":["post-219442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-biznis","category-marketing-i-prodaja","tag-seksizam"],"acf":[],"_links":{"self":[{"href":"https:\/\/womeninadria.com\/bs\/wp-json\/wp\/v2\/posts\/219442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/womeninadria.com\/bs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/womeninadria.com\/bs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/womeninadria.com\/bs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/womeninadria.com\/bs\/wp-json\/wp\/v2\/comments?post=219442"}],"version-history":[{"count":0,"href":"https:\/\/womeninadria.com\/bs\/wp-json\/wp\/v2\/posts\/219442\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/womeninadria.com\/bs\/wp-json\/wp\/v2\/media\/219443"}],"wp:attachment":[{"href":"https:\/\/womeninadria.com\/bs\/wp-json\/wp\/v2\/media?parent=219442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/womeninadria.com\/bs\/wp-json\/wp\/v2\/categories?post=219442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/womeninadria.com\/bs\/wp-json\/wp\/v2\/tags?post=219442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}