{"id":218033,"date":"2023-04-05T09:00:00","date_gmt":"2023-04-05T07:00:00","guid":{"rendered":"https:\/\/womeninadria.com\/linkedin-preduzeca\/"},"modified":"2023-04-05T09:00:00","modified_gmt":"2023-04-05T07:00:00","slug":"linkedin-preduzeca","status":"publish","type":"post","link":"https:\/\/womeninadria.com\/bs\/linkedin-preduzeca\/","title":{"rendered":"Kako da vodite uspje\u0161an LinkedIn profil preduze\u0107a"},"content":{"rendered":"\n<p class=\"has-drop-cap wp-block-paragraph\">Linkedin se smatra jednom od najmo\u0107nijih platformi dru\u0161tvenih mre\u017ea za biznise svih veli\u010dina. Me\u0111utim, male i srednje kompanije se \u010desto suo\u010davaju sa jedinstvenim izazovima kada je rije\u010d o u\u010dinkovitosti kori\u0161tenja <strong>LinkedIna<\/strong>. Iz tog razloga je LinkedIn kreirao <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/linkedin-pages\/for-small-business\">sveobuhvatan vodi\u010d <\/a>koji poma\u017ee malim i srednjih preduze\u0107ima da iskoriste platformu maksimalno, kako bi do\u0161lo do rasta njihovog poslovanja.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vodi\u010d je podijeljen u 3 dijela koje \u0107emo u nastavku detaljno analizirati. Svaki dio nudi vrijedne uvide i korisne savjete za mala i srednja preduze\u0107a koja \u017eele najbolje iskoristiti LinkedIn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Prvi koraci s LinkedInom<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">U po\u010detnom dijelu, \u201cPo\u010detak rada sa LinkedInom\u201d, priru\u010dnik pokriva osnove stvaranja LinkedIn profila kao i stranice kompanije. Obja\u0161njava kako optimizirati svoj profil za pretra\u017eivanje i kako strate\u0161ki koristiti klju\u010dne rije\u010di za privla\u010denje klju\u010dne publike. Dodatno, priru\u010dnik nudi smjernice o tome kako stvoriti uvjerljivu stranicu kompanije koja prikazuje va\u0161 brend i time privla\u010di potencijalne kupce.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Prisutnost preduze\u0107a na platformi<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Drugi dio, \u201c Izgradnja va\u0161e prisutnosti na LinkedInu,\u201d zaranja dublje u strategije za izgradnju va\u0161eg brenda na ovoj platformi. Nudi savjete o tome kako stvoriti privla\u010dan sadr\u017eaj za va\u0161u ciljanu publiku, uklju\u010duju\u0107i savjete o izradi u\u010dinkovitih naslova, uklju\u010divanje multimedijskog sadr\u017eaja i kori\u0161tenje platforme za dijeljenje sadr\u017eaja du\u017eeg formata. Priru\u010dnik tako\u0111er pokriva najbolje prakse za kori\u0161tenje hastagova i ozna\u010davanje drugih korisnika kako biste pro\u0161irili svoj doseg i pove\u0107ali anga\u017eman.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jedan od na\u010dina jeste kori\u0161tenje Content Suggestions tool-a. Pomo\u0107u ovog alata mo\u017eete prona\u0107i teme i \u010dlanke koji su popularni kod va\u0161e ciljane publike.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Dopiranje do ciljane publike<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Kona\u010dno, tre\u0107i dio, \u201cUklju\u010divanje va\u0161e LinkedIn publike\u201d, istra\u017euje kako izgraditi odnose i anga\u017eirati se sa svojim pratiteljima na platformi. Ovdje ubrajamo savjete o tome kako odgovoriti na komentare i poruke, kako sudjelovati u LinkedIn grupama i kako koristiti LinkedIn opcije pla\u0107enog ogla\u0161avanja za dostizanje \u0161ire publike. Priru\u010dnik tako\u0111er nudi smjernice o tome kako izmjeriti uspjeh va\u0161ih LinkedIn objava i prilagoditi svoju strategiju prema potrebama. Ukoliko \u017eelite da pove\u0107ate anga\u017eman svojih pratitelja, ovaj priru\u010dnik vam nudi brojne strategije koje garantuju dvostruki anga\u017eman ukoliko ih pravilno koristite. Jedna od brojnih preporuka jeste uklju\u010divanje video sadr\u017eaja u va\u0161im objavama. Video sadr\u017eaj ima vjerovatno\u0107u da privu\u010de \u010dak 5 puta ve\u0107i broj zainteresovanih nego obi\u010dno. Bitno kod videa jeste da bude kratak i autenti\u010dan.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Pro\u010ditajte vi\u0161e: <a href=\"https:\/\/www.womeninadria.ba\/4-dokazane-strategije-za-napredovanje-u-prijetecoj-recesiji\/\">4 dokazane strategije za napredovanje u prijete\u0107oj recesiji<\/a><\/em><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Ovaj priru\u010dnik predstavlja jako bitan resurs za svako malo i srednje preduze\u0107e koje \u017eeli pro\u0161iriti svoju prisutnost na platformi. Slijede\u0107i savjete i najbolje prakse navedene u priru\u010dniku, kompanije mogu stvoriti sna\u017enu prisutnost na LinkedIu koja pokre\u0107e poslovni rast i postavlja ih kao predvodnike u svojoj industriji.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Photo: Canva<\/p>\n\n\n\n<!-- Begin Mailchimp Signup Form --> \n\n<link href=\"\/\/cdn-images.mailchimp.com\/embedcode\/classic-071822.css\" rel=\"stylesheet\" type=\"text\/css\"> \n\n<style type=\"text\/css\"> \n\n#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif;  width:600px;} \n\n\/* Add your own Mailchimp form style overrides in your site stylesheet or in this style block. \n\n   We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. *\/ \n\n<\/style> \n\n<div id=\"mc_embed_signup\"> \n\n    <form action=\"https:\/\/womeninadria.us4.list-manage.com\/subscribe\/post?u=0c6100ba8ba13b349f996540d&amp;id=f37c52c5f3&amp;f_id=00a8c2e1f0\" method=\"post\" id=\"mc-embedded-subscribe-form\" name=\"mc-embedded-subscribe-form\" class=\"validate\" target=\"_blank\" novalidate=\"\"> \n\n        <div id=\"mc_embed_signup_scroll\"> \n\n        <h2>Ne propustite najnovije vijesti i najave doga\u0111aja<\/h2> \n\n        <div class=\"indicates-required\"><span class=\"asterisk\">*<\/span> indicates required<\/div> \n\n<div class=\"mc-field-group\"> \n\n<label for=\"mce-EMAIL\">Email Address  <span class=\"asterisk\">*<\/span> \n\n<\/label> \n\n<input type=\"email\" value=\"\" name=\"EMAIL\" class=\"required email\" id=\"mce-EMAIL\" required=\"\"> \n\n<span id=\"mce-EMAIL-HELPERTEXT\" class=\"helper_text\"><\/span> \n\n<\/div> \n\n<div class=\"mc-field-group\"> \n\n<label for=\"mce-MMERGE7\">Karijera <\/label> \n\n<select name=\"MMERGE7\" class=\"\" id=\"mce-MMERGE7\"> \n\n<option value=\"\"><\/option> \n\n<option value=\"Poduzetnica\">Poduzetnica<\/option> \n\n<option value=\"Korporativna karijera\">Korporativna karijera<\/option> \n\n<option value=\"Javni sektor\">Javni sektor<\/option> \n\n  \n\n<\/select> \n\n<span id=\"mce-MMERGE7-HELPERTEXT\" class=\"helper_text\"><\/span> \n\n<\/div> \n\n<div class=\"mc-field-group\"> \n\n<label for=\"mce-MMERGE1\">Regija <\/label> \n\n<select name=\"MMERGE1\" class=\"\" id=\"mce-MMERGE1\"> \n\n<option value=\"\"><\/option> \n\n<option value=\"Krajina\">Krajina<\/option> \n\n<option value=\"Posavina\">Posavina<\/option> \n\n<option value=\"Usora i Semberija\">Usora i Semberija<\/option> \n\n<option value=\"Isto\u010dna Bosna, Podrinje\">Isto\u010dna Bosna, Podrinje<\/option> \n\n<option value=\"Tropolje, Isto\u010dna Hercegovina\">Tropolje, Isto\u010dna Hercegovina<\/option> \n\n<option value=\"Srednja i Centralna Bosna\">Srednja i Centralna Bosna<\/option> \n\n<option value=\"Zapadna Hercegovina\">Zapadna Hercegovina<\/option> \n\n  \n\n<\/select> \n\n<span id=\"mce-MMERGE1-HELPERTEXT\" class=\"helper_text\"><\/span> \n\n<\/div> \n\n<div id=\"mce-responses\" class=\"clear\"> \n\n<div class=\"response\" id=\"mce-error-response\" style=\"display:none\"><\/div> \n\n<div class=\"response\" id=\"mce-success-response\" style=\"display:none\"><\/div> \n\n<\/div>    <!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups--> \n\n    <div style=\"position: absolute; left: -5000px;\" aria-hidden=\"true\"><input type=\"text\" name=\"b_0c6100ba8ba13b349f996540d_f37c52c5f3\" tabindex=\"-1\" value=\"\"><\/div> \n\n    <div class=\"clear\"><input type=\"submit\" value=\"Subscribe\" name=\"subscribe\" id=\"mc-embedded-subscribe\" class=\"button\"><\/div> \n\n    <\/div> \n\n<\/form> \n\n<\/div> \n\n<script type=\"text\/javascript\" src=\"\/\/s3.amazonaws.com\/downloads.mailchimp.com\/js\/mc-validate.js\"><\/script><script type=\"text\/javascript\">(function($) {window.fnames = new Array(); window.ftypes = new Array();fnames[0]='EMAIL';ftypes[0]='email';fnames[7]='MMERGE7';ftypes[7]='dropdown';fnames[1]='MMERGE1';ftypes[1]='dropdown';}(jQuery));var $mcj = jQuery.noConflict(true);<\/script> \n\n<!--End mc_embed_signup-->\n","protected":false},"excerpt":{"rendered":"<p>Linkedin se smatra jednom od najmo\u0107nijih platformi dru\u0161tvenih mre\u017ea za biznise svih veli\u010dina. Me\u0111utim, male i srednje kompanije se \u010desto suo\u010davaju sa jedinstvenim izazovima kada je rije\u010d o u\u010dinkovitosti kori\u0161tenja LinkedIna. Iz tog razloga je LinkedIn kreirao sveobuhvatan vodi\u010d koji poma\u017ee malim i srednjih preduze\u0107ima da iskoriste platformu maksimalno, kako bi do\u0161lo do rasta njihovog [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":218034,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6018,6034],"tags":[1768,2582],"class_list":["post-218033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-biznis","category-marketing-i-prodaja","tag-drustvene-mreze-2","tag-linkedin"],"acf":[],"_links":{"self":[{"href":"https:\/\/womeninadria.com\/bs\/wp-json\/wp\/v2\/posts\/218033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/womeninadria.com\/bs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/womeninadria.com\/bs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/womeninadria.com\/bs\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/womeninadria.com\/bs\/wp-json\/wp\/v2\/comments?post=218033"}],"version-history":[{"count":0,"href":"https:\/\/womeninadria.com\/bs\/wp-json\/wp\/v2\/posts\/218033\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/womeninadria.com\/bs\/wp-json\/wp\/v2\/media\/218034"}],"wp:attachment":[{"href":"https:\/\/womeninadria.com\/bs\/wp-json\/wp\/v2\/media?parent=218033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/womeninadria.com\/bs\/wp-json\/wp\/v2\/categories?post=218033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/womeninadria.com\/bs\/wp-json\/wp\/v2\/tags?post=218033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}