{"id":217731,"date":"2023-02-04T11:17:36","date_gmt":"2023-02-04T09:17:36","guid":{"rendered":"https:\/\/womeninadria.com\/drustvene-mreze-i-licni-brending\/"},"modified":"2023-02-04T11:17:36","modified_gmt":"2023-02-04T09:17:36","slug":"drustvene-mreze-i-licni-brending","status":"publish","type":"post","link":"https:\/\/womeninadria.com\/bs\/drustvene-mreze-i-licni-brending\/","title":{"rendered":"Kako iskoristiti dru\u0161tvene mre\u017ee za li\u010dni brending?"},"content":{"rendered":"\n<p class=\"has-drop-cap wp-block-paragraph\">Dru\u0161tvene mre\u017ee su danas neizbje\u017ena online platforma za sve one koji \u017eele izgraditi svoj li\u010dni brending i pro\u0161iriti svoje ideje van granica u kojima \u017eive. Ve\u0107i doseg odre\u0111ene ciljne skupine omogu\u0107ava i ve\u0107e poslovanje, a granice ne postoje kada su u pitanju dru\u0161tvene platforme.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Svijet digitalnih mogu\u0107nosti<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dru\u0161tvene mre\u017ee su promijenile ne samo na\u010din komuniciranja i \u017eivljenja, ve\u0107 i na\u010din dolaska do informacija o proizvodima i uslugama. Putem dru\u0161tvenih mre\u017ea saznajemo najnovije trendove u svijetu, pratimo aktuelne influensere koji mogu da imaju veliki uticaj na izbore koje donosimo kao pojedinci u pogledu \u017eivotnog stila kakav \u017eelimo da imamo. Mo\u017eemo slobodno re\u0107i da prilike za ostvarenje li\u010dnog brendinga nikada nisu bile bolje. Dru\u0161tvene mre\u017ee daju dosta prostora za kreiranje kreativnog i kvalitetnog sadr\u017eaja, ali i zahtjevaju dobro isplanirano vrijeme i konstantan anga\u017eman kako bi se zadr\u017eao interes pratilaca. Kompanije danas koriste dru\u0161tvene platforme kao mjesto na kojem mogu da istaknu svoj brend, pa tako i individualni profesionalci mogu do\u0107i do svoje publike uz li\u010dni brending.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Digitalna distribucija diktira na\u010din na koji se marketing odvija putem dru\u0161tvenih mre\u017ea, a \u010dak <a href=\"https:\/\/www.smartinsights.com\/social-media-marketing\/social-media-strategy\/new-global-social-media-research\/\">59% svjetske populacije<\/a> koristi dru\u0161tvene mre\u017ee. S po\u010detka 2023. godine, YouTube platforma broji vi\u0161e od <a href=\"https:\/\/www.demandsage.com\/youtube-stats\/\">2.6 milijardi aktivnih korisnika<\/a> i drugi je najposje\u0107eniji websajt u svijetu. Tokom Covid-19 pandemije, do\u0161lo je do pove\u0107anog broja aktivnih korisnika online platformi i mre\u017ea, te su Facebook, YouTube, Whatsapp i Instagram platforme vode\u0107e po broju korisnika.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Zlatna pravila li\u010dnog brendinga<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Redovno prisustvo na dru\u0161tvenim platformama podrazumijeva konzistentnost u objavljivanju postova ili storija kako bi se zadr\u017eala pa\u017enja publike i potakao njihov anga\u017eman na va\u0161em profesionalnom profilu. To je tako\u0111er bitno za pove\u0107avanje odnosno <em>boostanje<\/em> algoritma koji omogu\u0107ava bolju izlo\u017eenost objave. Plan koji ima vremenski okvir i odre\u0111en interval objavljivanja je neophodan kako bi se odr\u017eala interakcija publike sa va\u0161im sadr\u017eajem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kako bi va\u0161 profil za li\u010dni brending izgledao stalan i postojan, eksperti dru\u0161tvenih mre\u017ea tako\u0111er savjetuju da slike koje se objavljuju na postovima budu povezane sa sadr\u017eajem va\u0161eg posta, tj. tekstom, ali i da imaju konzistentnost sa ostatkom dru\u0161tvenih mre\u017ea na kojima vodite svoj profesionalni profil. Za razliku od postova, storiji slu\u017ee da otkriju \u010dari de\u0161avanja iza scene, ili da do\u010daraju momenat koji je bitan za vas ili posao koji radite. Ova verzija objave ne zahtjeva previ\u0161e striktnog poliranja ili dorade, jer je cilj da objava bude prirodnija.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Li\u010dni brending zahtjeva interkaciju sa drugim korisnicima, jer na taj na\u010din pove\u0107avate svoj anga\u017eman. Ovaj anga\u017eman podrazumijeva pra\u0107enje drugih korisnika, lajkanje njihovih objava, lajkanje komentara, slika i objava va\u0161ih pratilaca, ali i odgovaranje na komentare va\u0161ih pratilaca. Ovo omogu\u0107ava br\u017eu izgradnju za li\u010dni brend, te podsti\u010dete va\u0161e pratioce da vas upoznaju i izgrade sa vama bli\u017ei odnos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ljudi koji vas prate najlak\u0161e \u0107e vas upoznati ako im ispri\u010date va\u0161u li\u010dnu pri\u010du s kojom se mogu poistovjetiti. Pri\u010da koju pri\u010date mo\u017ee biti putem teksta, ali i vizuelno putem fotografija koje objavljujete u sklopu posta. Mo\u017eda \u0107ete \u017eeljeti upoznati va\u0161u publiku sa stvarima koje volite da radite ili kojima se bavite, kao i va\u0161im pogledima na svijet. To \u0107e im dati lak\u0161i pristup da upoznaju va\u0161u su\u0161tinu. Da biste \u0161to bolje iskomunicirali va\u0161 profil, morate upoznati \u0161to bolje va\u0161u ciljnu skupinu. Upotreba odre\u0111enih klju\u010dnih rije\u010di i hashtagovi mogu pomo\u0107i izdvojiti vas i va\u0161 li\u010dni brend i osigurati da va\u0161 profil bude zamije\u0107en.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Foto: Pexels<\/p>\n\n\n\n<!-- Begin Mailchimp Signup Form -->\n<link href=\"\/\/cdn-images.mailchimp.com\/embedcode\/classic-071822.css\" rel=\"stylesheet\" type=\"text\/css\">\n<style type=\"text\/css\">\n#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif;  width:600px;}\n\/* Add your own Mailchimp form style overrides in your site stylesheet or in this style block.\n   We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. *\/\n<\/style>\n<div id=\"mc_embed_signup\">\n    <form action=\"https:\/\/womeninadria.us4.list-manage.com\/subscribe\/post?u=0c6100ba8ba13b349f996540d&amp;id=f37c52c5f3&amp;f_id=00a8c2e1f0\" method=\"post\" id=\"mc-embedded-subscribe-form\" name=\"mc-embedded-subscribe-form\" class=\"validate\" target=\"_blank\" novalidate=\"\">\n        <div id=\"mc_embed_signup_scroll\">\n        <h2>Ne propustite najnovije vijesti i najave doga\u0111aja<\/h2>\n        <div class=\"indicates-required\"><span class=\"asterisk\">*<\/span> indicates required<\/div>\n<div class=\"mc-field-group\">\n<label for=\"mce-EMAIL\">Email Address  <span class=\"asterisk\">*<\/span>\n<\/label>\n<input type=\"email\" value=\"\" name=\"EMAIL\" class=\"required email\" id=\"mce-EMAIL\" required=\"\">\n<span id=\"mce-EMAIL-HELPERTEXT\" class=\"helper_text\"><\/span>\n<\/div>\n<div class=\"mc-field-group\">\n<label for=\"mce-MMERGE7\">Karijera <\/label>\n<select name=\"MMERGE7\" class=\"\" id=\"mce-MMERGE7\">\n<option value=\"\"><\/option>\n<option value=\"Poduzetnica\">Poduzetnica<\/option>\n<option value=\"Korporativna karijera\">Korporativna karijera<\/option>\n<option value=\"Javni sektor\">Javni sektor<\/option>\n \n<\/select>\n<span id=\"mce-MMERGE7-HELPERTEXT\" class=\"helper_text\"><\/span>\n<\/div>\n<div class=\"mc-field-group\">\n<label for=\"mce-MMERGE1\">Regija <\/label>\n<select name=\"MMERGE1\" class=\"\" id=\"mce-MMERGE1\">\n<option value=\"\"><\/option>\n<option value=\"Krajina\">Krajina<\/option>\n<option value=\"Posavina\">Posavina<\/option>\n<option value=\"Usora i Semberija\">Usora i Semberija<\/option>\n<option value=\"Isto\u010dna Bosna, Podrinje\">Isto\u010dna Bosna, Podrinje<\/option>\n<option value=\"Tropolje, Isto\u010dna Hercegovina\">Tropolje, Isto\u010dna Hercegovina<\/option>\n<option value=\"Srednja i Centralna Bosna\">Srednja i Centralna Bosna<\/option>\n<option value=\"Zapadna Hercegovina\">Zapadna Hercegovina<\/option>\n \n<\/select>\n<span id=\"mce-MMERGE1-HELPERTEXT\" class=\"helper_text\"><\/span>\n<\/div>\n<div id=\"mce-responses\" class=\"clear\">\n<div class=\"response\" id=\"mce-error-response\" style=\"display:none\"><\/div>\n<div class=\"response\" id=\"mce-success-response\" style=\"display:none\"><\/div>\n<\/div>    <!-- real people should not fill this in and expect good things - do not remove this or risk form bot signups-->\n    <div style=\"position: absolute; left: -5000px;\" aria-hidden=\"true\"><input type=\"text\" name=\"b_0c6100ba8ba13b349f996540d_f37c52c5f3\" tabindex=\"-1\" value=\"\"><\/div>\n    <div class=\"clear\"><input type=\"submit\" value=\"Subscribe\" name=\"subscribe\" id=\"mc-embedded-subscribe\" class=\"button\"><\/div>\n    <\/div>\n<\/form>\n<\/div>\n<script type=\"text\/javascript\" src=\"\/\/s3.amazonaws.com\/downloads.mailchimp.com\/js\/mc-validate.js\"><\/script><script type=\"text\/javascript\">(function($) {window.fnames = new Array(); window.ftypes = new Array();fnames[0]='EMAIL';ftypes[0]='email';fnames[7]='MMERGE7';ftypes[7]='dropdown';fnames[1]='MMERGE1';ftypes[1]='dropdown';}(jQuery));var $mcj = jQuery.noConflict(true);<\/script>\n<!--End mc_embed_signup-->\n","protected":false},"excerpt":{"rendered":"<p>Dru\u0161tvene mre\u017ee su danas neizbje\u017ena online platforma za sve one koji \u017eele izgraditi svoj li\u010dni brending i pro\u0161iriti svoje ideje van granica u kojima \u017eive. Ve\u0107i doseg odre\u0111ene ciljne skupine omogu\u0107ava i ve\u0107e poslovanje, a granice ne postoje kada su u pitanju dru\u0161tvene platforme. Svijet digitalnih mogu\u0107nosti Dru\u0161tvene mre\u017ee su promijenile ne samo na\u010din komuniciranja [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":217732,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6025],"tags":[1768],"class_list":["post-217731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coach","tag-drustvene-mreze-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/womeninadria.com\/bs\/wp-json\/wp\/v2\/posts\/217731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/womeninadria.com\/bs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/womeninadria.com\/bs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/womeninadria.com\/bs\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/womeninadria.com\/bs\/wp-json\/wp\/v2\/comments?post=217731"}],"version-history":[{"count":0,"href":"https:\/\/womeninadria.com\/bs\/wp-json\/wp\/v2\/posts\/217731\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/womeninadria.com\/bs\/wp-json\/wp\/v2\/media\/217732"}],"wp:attachment":[{"href":"https:\/\/womeninadria.com\/bs\/wp-json\/wp\/v2\/media?parent=217731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/womeninadria.com\/bs\/wp-json\/wp\/v2\/categories?post=217731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/womeninadria.com\/bs\/wp-json\/wp\/v2\/tags?post=217731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}